BUTCH WARE
FOR GOVERNOR
Digital Director → Deputy Campaign Manager & Interim Communications Lead
A first-time gubernatorial candidate needed digital infrastructure that could operate on part with established political institutions on a fraction of their budget.
Note: this project was delivered & handed over to the campaign team at the end of September 2025. The live site & its systems may differ from what’s shown here, which reflects the system at the point of delivery.
+100%
Increase in average donation,
within 24 hours
TOP 5
Organic search, outranking party-owned domains
100%
Revenue retention after
fee elimination
The ChallengeSerious Campaign with Limited Resources
RevEyes Studio was engaged to design & implement a modular, high-performance system supporting fundraising, communications, compliance & coordination in a live campaign environment.
a limited campaign budget & small team
fragmented, disconnected legacy tools
high fundraising-platform fees cutting into net revenue
strict regulatory compliance requirements (California FPPC)
no system for internal coordination at scale
The ApproachIn-House Ecosystem
(1) Compliance built into the pipeline
Standard web platforms optimize for speed, not disclosure law. RevEyes engineered a custom Node.js middleware layer to capture donor employer & occupation data at the point of submission, keeping every transaction audit-ready under FPPC rules without slowing the donation flow.
(2) Search treated as infrastructure
Content was structured as reference-grade, machine-readable data, built to be a primary source across both search engines & AI-generated answers, reducing reliance on social platforms for narrative control.
✅ Ranked #2 for "Butch Ware" and #5 for "Green Party California governor", outperforming long-standing institutional & party-owned domains
✅ Cited directly by Perplexity AI, ChatGPT & Claude when answering questions about the candidate's platform
(3) A donation flow rebuilt for clarity
A confusing five-tier pricing menu was collapsed into a single strategic anchor with an open input, reducing decision fatigue & raising intent. The campaign also migrated off a high-fee fundraising platform onto zero-fee infrastructure.
✅ +100% increase in average donation within 24 hours of the redesign
✅ 2.7x higher conversion than the campaign’s email fundraising
✅ 100% of contribution value reached the campaign, no platform fees
(4) Operations that held under real world constraints
A zero-trust access model coordinated hundreds of stakeholders (executive, volunteer, public) without fragmenting into scattered chat threads, replacing several overlapping SaaS tools with one searchable system.
When the campaign lost its communications lead mid-cycle, RevEyes stepped in as interim lead, sustaining 60%+ open rates until permanent leadership was in place.
Why This MattersIndependent organizations can’t always outspend or outstaff established institutions. But they can build systems that make every contribution, decision & interaction work harder, turning limited resources into operational leverage.
Design prioritized recognizability & momentum.
As the campaign grew & new content emerged, the visual system was continuously refined to establish consistency, adapt graphic language, and balance clarity, urgency & approachability.
Democrats Are NEVER Coming Back After Genocide Support
Black Liberation, Zionism & The Spiritual Fight
Pink Floyd Legend, Roger Waters Backs Dr Butch Ware
Butch Ware's Gubernatorial Bid Could Change Everything
Dr Butch Ware's Vision for California
The US legacy of slavery led to Trump's America
Dr Butch Ware Launches Bold Bid for Governor's Seat
Why we'll be competitive against Kamala Harris
Test the infinite horizontal scroll video component built for the site's homepage ↓
This feature aggregated “Third-Party Validation” (interviews, news segments) into a single, high-momentum visual feed, proving the candidate as a serious contender.
SCOPE OF WORK
RESEARCH & STRATEGY
Systems Audit
Behavioural Analysis
Donor Personas
Information Architecture
SYSTEMS ENGINEERING
Custom Middleware (Node.js)
Platform architecture
Compliance Systems
Semantic Engineering
DESIGN & USER EXPERIENCE
UX/UI Systems
Conversion Pathways
Accessible Design
Digital Identity
OPERATIONS & LEADERSHIP
Deputy Campaign Management
Comms Leadership
Cross-functional Coordination
Governance